Privacy policy
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This applies only insofar as no other indication is made in the processing operations described below.
“Personal data” means all information relating to an identified or identifiable natural person.
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Server Log Files
You can visit our websites without providing any information about yourself.
Each time our website is accessed, usage data are transmitted to us or to our web host/IT service provider by your internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. Processing is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in ensuring the trouble-free operation of our website and in improving our offer.
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Contact
Controller
Contact us if you wish. The contact details of the controller responsible for data processing can be found in our legal notice (Imprint).
Customer-initiated contact by email
If you initiate business contact with us by email, we collect your personal data (name, email address, message text) only to the extent you provide them. The data processing serves the purpose of handling and responding to your contact request.
If the contact serves to carry out pre-contractual measures (e.g., consultation regarding purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in handling and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you that is based on Art. 6(1)(f) GDPR.
We use your email address only to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
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Orders
Collection, processing, and disclosure of personal data for orders
When placing an order, we collect and process your personal data only insofar as this is necessary to fulfill and process your order and to handle your inquiries. The provision of the data is required for the conclusion of the contract. Failure to provide the data will result in no contract being concluded. Processing is carried out on the basis of Art. 6(1)(b) GDPR and is necessary to perform a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you select, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transmission is limited to the minimum necessary.
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Reviews
Data collection when submitting a comment
When commenting on an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide them. Processing serves the purpose of enabling comments and displaying them. By submitting the comment, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out on the basis of the consent before its withdrawal. Your personal data will then be deleted.
When your comment is published, the name you provide and the email address you provide will be published.
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Payment Service Providers
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy, available at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à r.l. et Cie, S.C.A. (22–24 Boulevard Royal, L-2449 Luxembourg; “PayPal”) on our website. The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary that PayPal collects, stores, and analyzes data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may be used for this purpose. The cookies enable your browser to be recognized.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in offering a customer-oriented selection of different payment methods. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.
Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”).
The data processing serves the purpose of offering you payment via the Amazon Payments payment service.
To integrate this payment service, it is necessary that Amazon Payments collects, stores, and analyzes data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may be used for this purpose. The cookies enable your browser to be recognized.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in offering a customer-oriented selection of different payment methods. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
By selecting and using “Amazon Payments,” the data required for payment processing will be transmitted to Amazon Payments in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Further information on data processing when using Amazon Payments can be found in the corresponding privacy policy at: https://pay.amazon.com/de/help/201212490
Use of personal data when selecting Klarna payment options
In order to offer you Klarna’s payment options, we will transmit personal data, such as contact details and order data, to Klarna. This enables Klarna to assess whether you can use the payment options offered via Klarna and to tailor the payment options to your needs. General information about Klarna can be found at: https://www.klarna.com/de/. Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and as described in Klarna’s privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
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Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies already stored can be deleted at any time. However, we point out that you may then not be able to use all functions of this website in full.
(Links to manage cookies in major browsers remain as in the original.)
Technically necessary cookies
Unless otherwise stated in this privacy policy, we use only these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
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Analytics & Advertising Tracking
Use of Google Analytics
We use the Google Analytics web analytics service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google that is responsible for processing your data and for compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator. The following information, among others, can be collected: IP address, date and time of page view, click path, information about the browser you use and the device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser, and tracking pixels, which enable an analysis of your use of the website. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in designing the website to meet needs and be targeted. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
You can prevent the collection of the data generated by Google Analytics and related to your use of the website (including your IP address) by Google as well as the processing of these data by Google by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. Clicking here sets the opt-out cookie: Disable Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and at https://www.google.de/intl/de/policies/ as well as at https://policies.google.com/technologies/cookies?hl=de.
Use of Hotjar
We use the analytics tool of Hotjar Ltd. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of needs-based design, optimization, and analysis of our website.
The tool records movements of page visitors on the website on a sample basis. This creates a log of mouse movements, scrolling behavior, time spent, and clicks on the website (so-called heatmap).
For this purpose, Hotjar uses, among other things, cookies. The following information, among others, may be collected: IP address (in anonymized form), information about the device you use (screen size, devices, unique device identifier), information about the browser you use, location data (country only), preferred language to display the website, operating system used. Detailed information on the cookies used, their function, and storage duration can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
From these data, user profiles are created under a pseudonym. The data are not used to personally identify the visitor to the website and are not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to any third parties.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in designing the website to meet needs and be targeted. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
To prevent data collection and storage by Hotjar, you can set an opt-out cookie here: https://www.hotjar.com/legal/compliance/opt-out. Opt-out cookies prevent future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to be effective across devices. If you delete the opt-out cookie, data will be transmitted to Hotjar again.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish
Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “Facebook”) on our website.
Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of these data to Facebook that takes place when the service is integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this, we are in particular responsible for fulfilling the information obligations pursuant to Articles 13 and 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Articles 33 and 34 GDPR insofar as a personal data breach affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling data subject rights under Articles 15–20 GDPR, complying with the security requirements of Article 32 GDPR with regard to the security of the service, and complying with the obligations under Articles 33 and 34 GDPR insofar as a personal data breach concerns Facebook Ireland’s obligations under the agreement on joint processing.
The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you. You can disable the “Custom Audiences” remarketing function here.
Further information on the collection and use of data by Facebook, your rights in this regard, and options for protecting your privacy can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/.
Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” and, in this context, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google that is responsible for processing your data and for compliance with applicable data protection laws.
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain personal data, and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. In doing so, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
You can disable personalized advertising for you in Google’s ad settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out described there. You will then not be included in the conversion-tracking statistics.
Further information as well as Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google that is responsible for processing your data and for compliance with applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and addressing visitors to the website with interest-based advertising. With this function, visitors to the provider’s website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties where required to do so by law or where such third parties process the data on Google’s behalf. In no case will Google associate your IP address with other data held by Google.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
You can permanently disable Google’s use of cookies by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out described there. Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
Use of the Google Inc. Remarketing or “Similar Audiences” function
We use the remarketing or “Similar Audiences” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the affiliated company of Google that is responsible for processing your data and for compliance with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to carry out the analysis of website use, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website as well as anonymized data on the use of the website. No storage of personal data of the website visitors takes place. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out described there.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
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Plug-ins and Miscellaneous
Use of YouTube
We use the function for embedding YouTube videos of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored at YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that no information about visitors to the website is stored by YouTube. Only when you view a video are information about it transmitted to YouTube and stored there. Your data may be transferred to the USA.
The use of cookies or comparable technologies is based on Section 15(3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR from our overriding legitimate interest in designing the website to meet needs and be targeted. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you.
Further information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy can be found in YouTube’s privacy policy at https://www.youtube.com/t/privacy.
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Data Subject Rights and Storage Period
Duration of storage
After the contract has been fully processed, the data will first be stored for the duration of the warranty period and then—taking into account statutory, in particular tax and commercial law retention periods—deleted after the expiry of these periods, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have a right to object under Article 21(1) GDPR to processing that is based on Article 6(1)(f) GDPR, as well as to processing for the purposes of direct marketing.
Right to lodge a complaint with a supervisory authority
Pursuant to Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data is unlawful.
Right to object
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right, for reasons arising from your particular situation, to object to this processing at any time with effect for the future.
After an objection has been made, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.